Privacy Policy
How Livance Studio collects, uses and protects personal data when you use livancestudio.com, contact us, book services, apply to work with us or otherwise interact with our business.
1. About this policy
This Privacy Policy explains how Livance uses personal data when you visit livancestudio.com, use our forms, contact us, book a discovery call or studio service, apply to join our creator network or work with us, or otherwise interact with us in a business context. It also explains your privacy rights and how to contact us.
Livance is a UK live-commerce agency providing managed live selling, content-production studio services, creator management, affiliate management and brand strategy. We may support client activity across platforms including TikTok Shop, Amazon Live, YouTube Shopping, eBay Live, Meta and other social-commerce platforms. This policy does not replace the privacy policies of those platforms or of our clients.
2. Who is responsible for your personal data
The data controller for the processing described in this policy is Livance Ltd, trading as Livance Studio, a company registered in England and Wales with company number 17239872.
30 Grahams And Fisher, Birkenhead Road, Hoylake, Wirral, United Kingdom, CH47 3BW
For privacy matters, including requests to exercise your rights, email info@livancestudio.com with the subject line Privacy request.
3. When we act for a client
For our own website, enquiries, relationship management, creator applications and marketing, Livance normally decides why and how personal data is used and is therefore the controller.
When we process personal data solely on a client’s documented instructions while delivering services for that client, such as working with a client’s customer, creator, affiliate or platform data, Livance normally acts as a processor. In those circumstances, the client’s privacy information is the appropriate notice and the client is the primary contact for data-subject requests.
This distinction does not prevent us from using limited data that we independently need to run our own business, meet legal duties, protect our rights or manage the commercial relationship with the client.
4. Personal data we collect
The data we collect depends on how you interact with us. We aim to collect only data that is relevant to the purpose for which it is needed.
| Interaction or source | Typical personal data | Why we receive it |
|---|---|---|
| Website visit | IP address, device and browser information, approximate location derived from IP, pages or features used, referring URL, and cookie or similar-technology identifiers. | To operate, secure and understand our website, subject to your cookie choices where required. |
| Enquiry, discovery-call or studio-hire form | Full name, company name, work email address, telephone number, WhatsApp contact preference, business details, current setup, objectives and service requirements. | To respond to you, assess fit, arrange a call or service, and prepare a proposal if requested. |
| Client, supplier or partner relationship | Contact details, job title, communications, meeting notes, commercial terms, service records, invoice and payment-status information. | To establish, perform and manage the commercial relationship. |
| Creator-network, presenter, freelancer or job application | Contact details, portfolio links, social-media handles, CV or work history, availability, experience, samples and application correspondence. | To assess and administer an application, talent relationship or engagement. |
| Social-commerce and public sources | Professional contact details, public professional-profile information, campaign or performance information, plus data supplied by clients, creators, platforms, affiliates, referrals or partners. | To deliver services, manage creator and affiliate activity, pursue legitimate business opportunities and maintain accurate relationship records. |
| Communications and events | The content of emails, calls, messages, meeting notes, feedback and any information you choose to supply. | To communicate with you, provide support and improve our services. |
5. How and why we use personal data
We use personal data only when we have a lawful basis under UK data-protection law.
| Purpose | Lawful basis or bases | Our legitimate interest, where relied on |
|---|---|---|
| Responding to enquiries, arranging discovery calls, providing quotes and taking steps requested before a contract. | Legitimate interests and, where applicable, steps necessary before entering into a contract. | Running and developing our business, responding efficiently to prospective clients and assessing whether our services are suitable. |
| Entering into, delivering and managing client, supplier, creator, affiliate, presenter or studio-service agreements. | Performance of a contract, legitimate interests and legal obligation where relevant. | Managing relationships, delivering quality services, maintaining records and resolving operational issues. |
| Communicating by email, telephone or, where selected, WhatsApp. | Legitimate interests, performance of a contract or pre-contract steps where applicable. | Providing timely, relevant business communications through the channel you have indicated is suitable. |
| Administering creator-network, freelance, presenter and employment applications. | Legitimate interests, steps before entering into a contract and legal obligation where applicable. | Recruiting and engaging suitable people to support our services. |
| Managing campaigns and social-commerce services. | As controller: contract, legitimate interests or consent as appropriate. As processor: the client’s documented instructions and applicable data-processing terms. | Delivering and improving agreed services, protecting campaign integrity and measuring service performance. |
| Sending marketing about Livance’s services, studio, events or updates. | Consent where required by law, otherwise legitimate interests where legally permitted. | Keeping relevant business contacts informed about services that may be of interest to them. |
| Operating, securing and improving our website and systems, preventing fraud, misuse and security incidents, and maintaining records. | Legitimate interests, legal obligation and consent for non-essential cookies or similar technologies where required. | Keeping our systems secure and reliable, protecting our business and users, and understanding website performance. |
| Complying with legal, regulatory, accounting, tax, insurance or dispute-resolution requirements. | Legal obligation and legitimate interests in establishing, exercising or defending legal claims. | Meeting our obligations and protecting our rights and interests. |
We will not use your personal data for a materially incompatible new purpose without telling you first, unless we are legally permitted to do so.
6. Marketing choices
You can ask us to stop sending direct marketing at any time. Use the unsubscribe link in an email where available, or email info@livancestudio.com with the subject line Unsubscribe.
Opting out of marketing does not stop us from sending non-marketing messages that are necessary for an existing service, contract, booking or transaction.
Where consent is our basis for marketing or for a non-essential cookie, you can withdraw that consent at any time.
7. Cookies and similar technologies
We use cookies and similar technologies to make our website work, remember preferences, help secure the website and, where enabled, understand usage or measure marketing performance. Strictly necessary technologies may be used without consent where they are essential to provide the service you request.
We ask for your consent before placing non-essential cookies or using comparable technologies, and you can manage those choices through our cookie controls. For further information, please refer to our Cookies Policy.
9. International transfers
Some service providers or the platforms involved in social commerce may process personal data outside the United Kingdom. Where Livance transfers personal data internationally as a controller, we will use a lawful transfer mechanism and appropriate safeguards, such as an adequacy regulation or approved contractual protections, where required.
You may request further information about the relevant safeguards by contacting us.
10. How long we keep personal data
We retain personal data only for as long as is reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, reporting and dispute-resolution requirements.
| Record type | Usual retention approach |
|---|---|
| Enquiries, discovery-call requests and unsuccessful proposals | Up to 24 months after our last meaningful interaction, unless a longer period is justified for a documented business or legal reason. |
| Marketing contact records | Until you opt out or withdraw consent, with periodic review of relevance and accuracy. |
| Creator, presenter, freelancer or employment applications not leading to an engagement | Up to 12 months after the application process ends, unless you agree to a longer period for future opportunities or the law requires otherwise. |
| Client, supplier, service and commercial relationship records | During the relationship and normally for six years after it ends, to meet accounting, tax, limitation and contractual requirements. |
| Invoice, accounting and tax records | Normally for six years after the relevant financial period, unless a different legal retention period applies. |
| Cookie and consent records | For the period specified in the current Cookies Policy or cookie-consent mechanism, and only as long as necessary to evidence and manage your preferences. |
When data is no longer required, we delete it securely or anonymise it so that it can no longer identify you.
11. Security
We use reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, alteration, disclosure or misuse. These measures include access controls, appropriate confidentiality commitments, secure systems and supplier due diligence proportionate to the risk.
No system is completely secure. If you believe that an interaction with us may have exposed your personal data, please contact us promptly at info@livancestudio.com.
12. Your rights
Subject to applicable law and any relevant exemptions, you may have the following rights.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. We would appreciate the chance to address your concerns first, but this does not affect your right to complain to the ICO through its website.
13. Automated decision-making
Livance does not currently make decisions about you solely by automated means where those decisions produce legal or similarly significant effects. If that changes, we will provide the information and safeguards required by applicable law before doing so.
14. Children
Our website and business services are intended for adults and business users. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us without appropriate authority, please contact us and we will investigate and, where appropriate, delete it.
15. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, legal obligations or data practices. The current version will be posted on this page with its effective date. Where a change is material, we will provide additional notice where appropriate.
16. Contact us
For any question, concern or request concerning this Privacy Policy or your personal data, contact:
Livance Ltd trading as Livance Studio
30 Grahams And Fisher, Birkenhead Road
Hoylake, Wirral, United Kingdom, CH47 3BW
info@livancestudio.com