From first call to first live session.
Every Livance engagement follows a clear structure. No ambiguity about what we do, what you do, and what happens when. Here is exactly how it works.
Six steps from enquiry to ongoing results.
Most live selling setups fail because brands skip steps or try to run before they can walk. This structure exists because we know which shortcuts hurt performance and which ones do not matter.
01
Discovery call
We start with a conversation, not a proposal. The discovery call is 30 to 45 minutes. We want to understand your product, your audience, your current sales channels, and what you are trying to achieve through live selling. You should leave the call with a clear picture of whether Livance is the right fit and what engagement would look like.
If it is not a fit at this stage, we will tell you that honestly rather than push you into a structure that does not work for your category or goals.
02
Strategy and platform recommendation
Once we have agreed to work together, we build a live selling strategy specific to your category and audience. This covers platform selection (TikTok Shop, Amazon Live, YouTube Shopping and eBay Live), session frequency, presenter matching criteria, affiliate programme structure, and target KPIs.
We do not apply the same template to every brand. A beauty brand and a home brand have different audiences, different session lengths, and different conversion dynamics. The strategy reflects that.
03
Presenter matching and briefing
We source a presenter from our trained network who matches your niche, your audience demographic, and your brand tone. You are not choosing from a list of influencers. We identify the right fit and confirm it with you before any briefing begins.
The presenter receives a full brief before every session: the product, the key talking points, the main objection to handle, the price, and the session structure. They do not go live without knowing exactly what they are selling and how.
04
Production and go live
Sessions run from our Flintshire studio or from an approved presenter setup. We handle the technical side: lighting, audio, stream configuration, and multi-platform distribution where applicable. You do not need to be on site unless you want to be.
During the session, our team monitors performance, viewer engagement, and technical quality in real time. If something needs to change mid-session, we handle it.
05
Affiliate management
For brands using TikTok Shop, we build and manage your affiliate programme in parallel with the live selling operation. This means recruiting creators and affiliates who are already active on the platform, managing their commissions, and ensuring the affiliate network is driving sales between sessions as well as during them.
Affiliate income compounds over time. Brands that build the programme early see the benefits accumulate across every subsequent session.
06
Reporting and optimisation
After every session you receive a performance report covering viewer numbers, peak engagement, conversion rate, revenue attributed, and affiliate performance where applicable. We use this data to refine every subsequent session.
The monthly retainer includes ongoing account management, strategy reviews, and platform updates as TikTok Shop, Amazon, and other platforms evolve. You have a dedicated account lead throughout, not a rotating team.
What Livance is and is not.
We get asked this regularly. Here is a clear answer.
We are not
- A studio hire service where you run the session yourself
- An influencer agency that matches you with creators and steps back
- A social media management agency running your content calendar
- A TikTok growth service focused on followers and views
- A one-off campaign provider with no ongoing relationship
WE ARE
- A fully managed live selling operation handling everything end to end
- A trained presenter network matched and managed by us, not by you
- A multi-platform live commerce team with the studio to back it up
- An ongoing partner with a dedicated account lead throughout
- A team that measures results in revenue and conversion, not reach
Everything in a Livance engagement.
This is what the monthly retainer covers. No hidden extras, no separate invoices for the basics.
Live selling strategy
Platform selection, session planning, presenter criteria, and KPI framework built around your category and goals.
Presenter sourcing and briefing
Niche-matched presenter from our trained network, fully briefed before every session. Managed by Livance throughout.
Studio access
Production-quality environment in Flintshire available for sessions. Lighting, audio, and multi-platform stream setup included.
Multi-platform distribution
Distribution across TikTok Shop, Amazon Live, YouTube Shopping and eBay Live, based on platform availability and the brand’s strategy.
Affiliate programme management
Build and ongoing management of your TikTok Shop affiliate network. Creator recruitment and commission management included.
Performance reporting
Post-session reports after every live. Monthly strategy review with your dedicated account lead.
See if Livance is the right fit for your brand.
Start with a discovery call. No commitment, no pressure. Just a conversation about what live selling could look like for your category.