Your Social Commerce Strategy in the UK.
Livance Studio builds social commerce strategy for UK brands before they commit to a full live selling operation. We tell you which platforms fit, which products to lead with, and what it will realistically take, so you can decide what to do next with confidence and clean numbers.
Three brands typically start here.
Brand Strategy is the entry point when execution is not the question yet. If any of these sound like you, this is the right service before any other.
New entrant
Curious but cautious about social commerce
You have heard about TikTok Shop and live commerce. You have not committed yet because you are not sure it is right for your brand.
- No existing social commerce activity
- Want to validate before spending
- Need clarity, not a sales pitch
Second opinion
Already trying it, not getting traction
You have launched on a platform or two and the numbers are not where you expected. You want a fresh assessment of what is working and what is not.
- Six months in or less
- Mixed or underwhelming results
- Considering a reset
Pre-launch
Planning a major launch this year
You have a launch coming and you want the social commerce side of the plan tight before the budget is locked. You want it costed, sequenced, and pressure-tested.
- Launch window in the next 6 months
- Budget being agreed now
- Need a defensible plan, not a guess
From discovery call to a strategy you can act on.
Two to four weeks, scoped and agreed up front, with a clear deliverable at the end.
01
Discovery and brief
A 30-minute call to understand your brand, your products, and what you need a strategy to answer.
02
Audit and research
We audit your range, your category, your competitors, and the platforms in detail.
03
Strategy build
We model the commercials, define the launch sequence, and shape the platform and affiliate plan.
04
Recommendations
We deliver the written strategy with a clear recommendation on what to do next and what to leave for later.
05
Decide
Implement with us, with someone else, or yourself. The strategy is yours either way.
Six things every social commerce strategy needs to answer.
No fluff, no slideware filler. These are the answers brands need before they put real money behind execution.
01
Platform selection
Which platforms to lead with and which to delay. TikTok Shop, Amazon Live, YouTube Shopping, and eBay Live serve different audiences and product profiles. We tell you where your products belong and where they do not.
02
Product audit
Not every product in your range is right for live commerce. We assess your catalogue against the formats that work, and identify the heroes, the supporting cast, and the products to leave out of the launch.
03
Commercial modelling
Realistic revenue projections, margin analysis after platform fees and affiliate commission, and a clear view of where the breakeven is. No optimistic spreadsheet maths, just numbers you can defend.
04
Competitor analysis
What brands like yours are doing on the platforms, what is working, and what is being ignored. The opportunity is usually in the gaps your competitors have not noticed yet.
05
Launch sequencing
The order to do things in. Affiliate base before live. Content before launch. Listings optimised before traffic. Most failed launches got the sequencing wrong before any of the work was bad.
06
Affiliate strategy
The shape of your affiliate programme: commission rates that attract creators, the type of affiliates to target first, and how the programme integrates with live selling and content production.
A written strategy you can actually use.
Most strategy decks die in the slide review meeting. Ours are written to be read, defended in a budget conversation, and handed to whoever is going to execute, including teams that are not us.
That last part matters. You should not need us to interpret your own strategy. It should stand on its own.
The strategy document includes
- Platform recommendation, with reasoning
- Product audit and launch shortlist
- Commercial model and breakeven analysis
- Competitor scan and category opportunity
- Launch sequence and timeline
- Affiliate strategy and target programme shape
- A clear recommendation on what to do next
What brands ask before they get started.
The honest answers, before your discovery call.
What is social commerce strategy?
Social commerce strategy is the plan a brand makes before investing in live selling, affiliate programmes, or content production. It covers which platforms to focus on, which products to lead with, and what the realistic path to revenue looks like. It exists to prevent expensive mistakes before they happen.
What does a TikTok Shop consultant do?
A TikTok Shop consultant assesses whether a brand is right for the platform, recommends what shape its operation should take, and sets clear expectations for what launching will involve. The output is typically a strategy document and a roadmap, not execution.
How do I know if my brand is right for live selling?
Three checks decide it. Are your products visual and demonstrable on camera? Can your margins support commission-based affiliate sales and platform fees? And is there demand for your category on the platforms you are considering? A strategy engagement answers all three before any money is committed to execution.
How is brand strategy different from full agency engagement?
Strategy ends with a plan. A full agency engagement starts with one and runs everything that follows. Strategy is the lower-commitment way to assess fit, model the economics, and choose a direction before scaling up the spend.
What does a typical social commerce strategy include?
Platform selection across TikTok Shop, Amazon Live, YouTube Shopping, and eBay Live. Product audit to identify the best candidates for live commerce. Commercial modelling of realistic revenue and margin. Competitor analysis. Launch sequencing. And an affiliate strategy. The deliverable is a written plan with clear recommendations.
How long does the strategy phase take?
Typically two to four weeks from brief to final strategy. The exact duration depends on the size and complexity of your brand, your range, and your category. We agree the timeline on the discovery call.
Do I have to use Livance for execution if you build the strategy?
No. The strategy is yours to use however you choose. We offer execution as our main service, and most brands continue with us after a strategy engagement, but it is not a condition. You can take the strategy and run it elsewhere or run it yourself.
How do I start live selling as a brand?
Start with a strategy. The most reliable answer to how to start live selling as a brand is to plan before you execute. Decide which platforms fit your products and category. Audit your range. Set realistic commercial expectations. Plan the launch sequence. Then either build the execution team yourself or hire an agency. Skipping the strategy step is the most common reason new entrants waste their first three to six months.
Want the plan before the platforms?
Book a 30-minute discovery call. We will scope the strategy engagement, agree what we will cover, and tell you if the work is worth doing in the first place.