Creator Management

Your Creator Management Agency in the UK.

Livance Studio recruits, trains and manages creator programmes for brands across the UK. We build the full talent pipeline, from UGC creators and commission-based affiliates through to live sellers and long-term brand partners, then develop the strongest performers based on results.

Two audiences, one agency

Brands looking for talent. Creators looking for work.

We are the layer between them. Choose your side, find the next step.

For Brands

You need creators who can drive results.

We recruit, train and manage a creator programme around your brand. That can include UGC creators producing content, affiliates driving trackable sales, live sellers hosting sessions, and proven creators developing into longer-term brand partners.

A managed network of vetted creators
UGC, affiliate and live selling talent
Creators matched to your category and audience
Clear briefs, training and ongoing support
Performance tracking at every level
Scheduling, payments and creator communication managed by us

For creators

You want paid, professional work.

Join the Livance creator network for free. We send paid opportunities, brief you on the brand, seed product, and book you for presenter sessions when you are a fit.

Your creator programme, managed end to end.

Talent supply and management, end to end.

A successful creator programme needs more than a list of influencers or a single presenter. We build a broad base of creators producing content and driving affiliate sales, then identify, train and develop the strongest performers into live sellers and long-term brand talent.

Creator recruitment

We recruit creators who fit your products, category and customer. That includes emerging creators, UGC talent, affiliates, presenters and experienced live sellers.

Vetting and onboarding

Every creator is reviewed for content quality, reliability, audience fit and commercial potential before joining your programme.

Training and development

Creators receive clear guidance on content, affiliate selling, product demonstrations and live commerce. Strong performers progress into more advanced opportunities.

Campaign management

We manage briefs, product seeding, deadlines, communication, approvals and creator support so your internal team does not have to coordinate every relationship.

Live seller development

Creators who demonstrate strong sales ability and on-camera confidence can progress into trained live sellers for your brand’s studio and platform activity.

Performance management

We track content output, engagement, affiliate sales, live performance and reliability. The creators producing the strongest results receive more responsibility and better opportunities.

THE CREATOR PATHWAY

Creators progress by performance, not promises.

We build your programme from the bottom up. Creators begin with accessible content opportunities, then progress into higher-value roles as they demonstrate quality, reliability and sales performance.

LEVEL 1

Creator network

Emerging creators join the programme, receive product and begin producing content around your brand.

LEVEL 2

Affiliate creators

Creators begin earning commission on the sales their content drives, giving you measurable evidence of commercial performance.

LEVEL 3

Live sellers

The strongest on-camera sellers receive training, fixed session fees and opportunities to host live selling sessions.

LEVEL 4

Brand partners

Top-performing creators develop into trusted, ongoing brand talent across campaigns, content, affiliate sales and live commerce.

This gives your brand a wide creator base at the beginning and a smaller, proven group of high-performing talent at the top.

HOW WE WORK WITH YOUR TEAM

You bring the brand. We run the creator operation.

You provide the products, campaign priorities and brand knowledge. Livance handles creator recruitment, onboarding, briefing, training, communication, performance tracking and payments.

Your team stays involved in the decisions that matter, while we take responsibility for the day-to-day work required to keep the programme moving.

Your team

Livance

Creator recruitment and vetting
Briefing and product seeding
Training and creator support
Affiliate and live seller management
Scheduling and communication
Performance tracking and reporting
Payments and administration

WHY USE A CREATOR MANAGEMENT AGENCY

Build a creator engine, not a contact list.

Recruiting creators individually creates fragmented campaigns, inconsistent output and little opportunity to develop the people who perform best. A managed programme gives your brand structure, scale and a clear talent pipeline.

Managed at scale

One programme, not dozens of conversations

We manage recruitment, briefs, deadlines, support and payments across the creator network, giving your team one central point of contact.

Performance-led

Investment follows results

Creators progress through the programme based on content quality, affiliate sales, live performance and reliability.

Built for growth

Start broad, develop the best

A wide creator base gives your brand more content and reach. The strongest performers can then progress into live selling and long-term partnerships.

Questions about creator management

What brands and creators ask before they start.

Factual answers, before your discovery call or your application.

What is creator management?

Creator management is the process of recruiting, briefing, supporting and developing creators on behalf of a brand. It can cover UGC production, affiliate content, product seeding, live selling and long-term brand partnerships. A managed programme gives creators a clear route to progress while giving the brand consistent content, measurable sales and a reliable pool of proven talent.

What does a creator management agency do?

A creator management agency runs the day-to-day creator operation for a brand. It recruits and vets creators, manages onboarding and briefs, coordinates product seeding, supports content delivery, tracks affiliate and live performance, manages payments and develops the strongest creators into higher-value roles.

How is creator management different from affiliate management?

Affiliate management focuses specifically on creators earning commission from the sales they generate. Creator management covers the wider relationship, including recruitment, UGC content, training, product seeding, live seller development and long-term brand partnerships. Affiliate activity can therefore sit inside a broader creator management programme.

Who hosts live selling sessions for brands?

Live sessions are hosted by creators who have demonstrated the right combination of on-camera confidence, product knowledge, reliability and sales ability. Livance can recruit experienced live sellers directly or develop high-performing creators from within the brand’s wider programme.

Do I need to find my own presenters?

No. Livance can recruit, vet, train and manage the people required across your creator programme, including UGC creators, affiliates and live sellers. We shortlist the appropriate talent, prepare them for the campaign and manage the working relationship.

Can Livance build a complete creator programme for our brand?

Yes. We can recruit and manage a full creator network, from entry-level UGC and product-seeding activity through to affiliate creators, trained live sellers and longer-term brand partners. The structure can be adapted around your products, platforms, campaign volume and commercial goals.

Pick your side.

Two audiences, two next steps, one page to choose from.

For brands

You need a creator programme that performs.

Book a discovery call to discuss the creators, content, affiliate activity and live selling support your brand needs. We will recommend the right programme structure and manage it from recruitment through to performance.