Your Content Creation Agency in Wales.
Livance Studio produces shoppable video, short-form content, and product photography for brands selling on TikTok Shop, Amazon, YouTube, and Meta. You send the products. We shoot, edit, and deliver content built for the feed, the listing, and the affiliate roster.
Every format social commerce needs, made in one place.
Live selling needs supporting content. Listings need product video. Affiliates need product. The brand feed needs a daily presence. We make all of it.
9:16 · VERTICAL
Shoppable short-form video
15 to 60 seconds
Vertical video built to convert in the TikTok, Reels, and Shorts feed. Hook in three seconds, demonstration in the middle, product moment at the end.
9:16 · LISTING
TikTok Shop listing video
15 to 30 seconds
The video slot inside the TikTok Shop product listing influences both conversion and visibility. We shoot it specifically for that placement, not as a repurposed afterthought.
9:16 OR 1:1
Product video and demos
30 to 90 seconds
Product video and demonstration content for items that need explaining. How it works, how it is used, why it is different. Educational without being dry.
STILL
Product photography
Per shoot
Hero shots, in-use shots, ingredient and texture details. Built for listings, ad creatives, and brand site usage. Multiple formats from the same setup.
9:16 LIFESTYLE
Lifestyle and scene
15 to 45 seconds
Product in context, with a real person, in a real moment. The content that gives your feed personality and makes the brand feel like it belongs to someone.
9:16 UGC-STYLE
UGC-style content
15 to 45 seconds
Native-feeling, presenter-led content that looks like a creator picked up your product themselves. Made to be seeded to affiliates or run as paid creative.
From your products in the post to content in your hands.
Five steps from brief to delivery. No creative ping-pong, no surprise costs.
01
Brief and scope
You tell us the products, the platforms, and the formats you need. We agree the scope before any shooting.
02
Shot list and plan
We build the shot list, the props, the talent if needed, and the timing for the day.
03
Shoot in studio
Production in our Flintshire studio. Multiple formats and looks captured in a single, efficient day.
04
Edit and finish
Post-production, sound, captions, and platform-correct formats. We finish what we shoot.
05
Deliver and brief
Assets delivered in the formats you need, with a quick brief on how and where to use each one.
Content that ties into the rest of your live commerce operation.
Content is not an island. It feeds the live sessions, the affiliate programme, and the listings, or it should.
Integrated
Built around your live calendar
Content is planned around your live selling schedule and your affiliate pushes, not in isolation. The feed has fresh content in the run-up to every session, not silence.
Affiliate-ready
Seedable to your affiliate roster
Assets are formatted, sized, and themed so they can be sent directly to your affiliates as reference or seed content. One shoot, three audiences served.
Listing-ready
Made for TikTok Shop and Amazon
Listings benefit hugely from video. We produce the listing slot content as part of the same shoot, so the same assets work across listings, ads, and organic.
A dedicated content studio in Flintshire.
Our content studio is a 3 x 3 metre space in our Flintshire unit, set up specifically for the shoots social commerce brands need. Mirrorless camera, three-point lighting, multiple backdrops, and the props that turn a product on a shelf into a scene on the feed.
- Sony A7 IV mirrorless camera (or equivalent)
- Three-point lighting rig with softboxes
- Multiple backdrop options for different looks
- Set up to shoot vertical, square, and horizontal in one day
The brands we know how to make look right.
Some products demand a particular eye on camera. These are the categories where we have done the work.
Sector
Beauty & Skincare
Demonstrable products, before-and-afters, and trusted hosts. Beauty performs strongly across all live shopping platforms.
Sector
Health & Wellness
Amazon is a dominant destination for wellness purchases. Live demonstrations, paired with reviews already on the listing, convert.
Sector
Home, Lifestyle & Electronics
Amazon Live is well-suited to higher-consideration purchases where live demos answer the questions reviews cannot.
What brands ask before they get started.
The honest answers, before your discovery call.
What is a content creation agency?
A content creation agency produces visual content, typically video and photography, for brands to use on their owned channels, in advertising, and on commerce platforms. For social commerce brands specifically, that means short-form video built to convert in the feed, product photography for listings, and shoppable video for TikTok Shop, Amazon, and Meta.
What is shoppable video?
Shoppable video is video content with integrated product tagging, where viewers can tap a product on screen and buy it without leaving the platform. TikTok Shop, Instagram, and YouTube all support shoppable video formats. The video does double duty as content and as a storefront.
Do you produce content for TikTok Shop listings?
Yes. TikTok Shop product listings include a video slot that influences both conversion and visibility. We produce vertical short-form video specifically for the TikTok Shop product listing tab, alongside the supporting content that drives traffic to the listing in the first place.
What formats work best for short-form social commerce video?
Vertical 9:16 video, typically 15 to 60 seconds long, performs best across TikTok, Instagram Reels, and YouTube Shorts. The most effective formats lead with a hook in the first three seconds, demonstrate the product in use, and end with a clear call to action or product mention.
How long does a content shoot take?
For a brand sending us a small product range, a single shoot day in our studio typically produces a month of supporting content: several short-form videos, product photography, and listing assets. Larger ranges and complex setups can run across multiple days. We agree the scope before any shooting starts.
Can you shoot at our location, or only in your studio?
Studio shoots in Flintshire are our default because they are the fastest and most controlled. We can shoot on location for the right brief, particularly for lifestyle content where context matters. We agree the right setting in the planning stage.
How is a content agency different from UGC platforms or freelance creators?
UGC platforms hand you content from many different creators, with variable quality and brand handling. Freelance creators give you one perspective and require your own creative direction. A content creation agency gives you consistent quality, integrated creative direction, and a studio set up to handle your products properly, all from one team.
What kinds of products do you typically shoot?
We focus on beauty, skincare, health, wellness, and lifestyle brands. These are the categories that dominate UK social commerce and the ones we know how to present on camera. Products that are visual, demonstrable, and impulse-friendly tend to work best on the platforms we shoot for.
Ready to book your shoot?
Book a 30-minute discovery call. We will look at your products, the platforms you sell on, and the realistic scope of a shoot that pays back across listings, live, and affiliates.