Your Amazon Live Agency in the UK.
Livance Studio plans, hosts, and runs Amazon Live shopping sessions for UK brands. From Brand Store integration to trained presenters streaming live from our studio, we put your products in front of an audience that is already in buy mode.
Live shopping, run inside the world's largest store.
Amazon Live management is a discipline, not a feature. The platform rewards brands that show up consistently, integrate live into their wider Amazon presence, and produce broadcasts at retail quality. We handle every layer.
01
Setup and verification
We get you eligible to stream. Brand verification, Brand Store readiness, Amazon Influencer Program enrolment where needed, and the technical setup that lets you go live without friction.
02
Brand Store integration
Amazon Live works best when it is built into your Brand Store, not bolted onto it. We embed live shopping experiences directly into the store customers already visit, so the live event sits where they are ready to buy.
03
Live session production
Sessions hosted from our studio by trained presenters, with professional lighting, audio, and real-time product carousels. Higher production value, higher engagement, higher conversion than smartphone-based streams.
04
Cross-channel integration
Amazon Live becomes far more powerful when it is paired with Streaming TV, Fire TV, and display advertising. We help plan the full-funnel campaign so the live event is the climax, not an isolated moment.
05
Reporting and reviews
Performance reports after every broadcast: viewer numbers, engagement, add-to-cart lift, and sales. Monthly strategy reviews on what to change, what to repeat, and where to go next.
06
Compliance and policy
We keep your broadcasts on the right side of Amazon's content policies and UK advertising standards, so your account stays in good standing and your sessions stay live.
From eligibility to your first live event.
There is a clear sequence to making Amazon Live work. Here is the one we run.
01
Verify and set up
Brand Store check, Amazon Influencer Program where needed, technical setup completed.
02
Plan the campaign
Products, schedule, host, and how the live event fits into your wider Amazon Ads activity.
03
Produce the live
Trained presenters rehearsed, studio set up to brand, product carousels and offers prepared.
04
Stream and engage
Live broadcast from our studio, with real-time Q&A, demos, and exclusive in-stream offers.
05
Report and iterate
Post-broadcast performance review, learnings logged, and the next session planned.
Live shopping in front of an audience that is already buying.
Amazon Live launched in 2019 and is now available in the US, UK, Germany, France, and Japan. The opportunity for UK brands is to reach shoppers at the point of intent, not just the point of attention.
2019
Launched by Amazon
Amazon Live launched in 2019 as Amazon's live shopping platform. It now operates across five countries including the United Kingdom.
5 countries
Including the UK
Amazon Live is currently available in the US, UK, Germany, France, and Japan, giving brands the opportunity to reach customers through interactive, livestreamed shopping experiences.
In-app
Inside Amazon, not outside it
Sessions stream within the Amazon app and website. Viewers are already logged in, with payment methods saved, and one tap from purchase. The funnel ends where it starts.
Where Amazon Live performs best.
Some categories suit Amazon Live more than others. These are the ones we focus on.
Sector
Beauty & Skincare
Demonstrable products, before-and-afters, and trusted hosts. Beauty performs strongly across all live shopping platforms.
Sector
Health & Wellness
Amazon is a dominant destination for wellness purchases. Live demonstrations, paired with reviews already on the listing, convert.
Sector
Home, Lifestyle & Electronics
Amazon Live is well-suited to higher-consideration purchases where live demos answer the questions reviews cannot.
The UK studio behind your Amazon Live.
Sessions are produced from our studio in Flintshire, North Wales. A controlled, professional environment built to make your products look their best on Amazon's player, and your live event read as the brand-quality moment it should be.
- Cadothy Amaze 5 Pro all-in-one streaming device per booth
- Dual softbox lighting and a branded backdrop
- External camera, audio, and lighting available
- Business broadband with Starlink backup
What brands ask before they go live.
The honest answers, before your discovery call.
What is Amazon Live?
Amazon Live is Amazon’s interactive live streaming service. It launched in 2019 and lets brands and creators broadcast live within the Amazon app and website, with synchronised product carousels that viewers can tap to buy without leaving the stream. Amazon Live is available in the US, UK, Germany, France, and Japan.
Is Amazon Live available in the UK?
Yes. Amazon Live is available to UK brands and creators. High-profile UK campaigns have included Samsung’s Galaxy S25 launch, with brands such as Alpro, giffgaff, Lenovo, and Nestlé also using the format.
What does an Amazon Live agency do?
An Amazon Live agency manages a brand’s live shopping operation on Amazon end to end. That includes Influencer Program or Brand Store verification, planning sessions, integrating Amazon Live into the Brand Store, hosting broadcasts from a studio with trained presenters, and reporting on performance.
Who is eligible to host an Amazon Live stream?
Brands with a verified Amazon Brand Store can run brand-led Amazon Live campaigns. Individuals can host if they are accepted into the Amazon Influencer Program. Personal accounts without verification cannot initiate streams.
How is Amazon Live different from TikTok Shop?
Amazon Live operates inside the Amazon app and website, in front of shoppers who are already in buy mode with payment methods saved. TikTok Shop operates inside TikTok, in front of audiences who arrived to discover content. Both are live shopping channels, but the audience intent and the ecosystem around them are fundamentally different.
Do I need a studio to do Amazon Live?
No, you can technically start Amazon Live with a smartphone and stable Wi-Fi. However, professional setups with external cameras, lighting, and microphones produce noticeably higher-quality broadcasts that perform better. Livance runs sessions from a dedicated studio in Flintshire.
How long should an Amazon Live session run?
There is no fixed standard. Sessions can range from short 30 to 60 minute product demonstrations to longer multi-hour broadcasts around launches or sales events. We recommend a duration based on your products, goals, and how the session fits into a wider Amazon Ads campaign.
Can Amazon Live integrate with wider advertising campaigns?
Yes. Amazon Live can be integrated into wider Amazon Ads campaigns including Streaming TV, Fire TV, and display advertising. This drives consideration and sales beyond the live stream itself, by bringing audiences from other touchpoints back to the live event.
Ready to go live on Amazon?
Book a 30-minute discovery call. We will look at your Amazon presence, your products, and the realistic path to a live shopping operation that pays back, with no obligation.