Your Affiliate Management Agency in the UK.
Livance Studio recruits, briefs, and manages the creators and affiliates who sell your products on commission, across TikTok Shop and Meta. A whole sales force, working for your brand, paid only when they make you money.
A whole sales force, run for you.
Affiliate management is not just a contact list. It is recruitment, briefing, creative direction, performance tracking, and the active replacement of creators who are not delivering. We do the lot.
01
Affiliate recruitment
We identify, vet, and approach creators who are the right fit for your brand, your category, and your audience. Quality of fit beats quantity of contacts every time.
02
Onboarding and briefing
Every affiliate is briefed on your brand, your products, the messages that matter, and the content formats that convert. They join the programme knowing exactly what good looks like.
03
Content seeding
We send product to affiliates ahead of launches and live sessions, so organic content is already in the feed when shoppers arrive. The algorithm sees a brand with momentum, not a brand starting cold.
04
Campaign management
We coordinate affiliate pushes around your live selling sessions, product launches, and sales events. Live becomes the climax of an affiliate-led build-up, not an isolated moment.
05
Performance tracking
We monitor sales by affiliate, content quality, and engagement. You see who is driving revenue, who is producing the content you want, and who is doing neither.
06
Replacement and refresh
Underperformers are replaced. New creators are brought in. The programme is a living thing, not a setup-once arrangement, so the affiliate base keeps getting stronger over time.
From your brief to a base of active affiliates.
There is a sequence that produces a working affiliate programme inside a few weeks, and one that produces a list. Here is the one we run.
01
Audit and brief
We learn your brand, your products, your commercial targets, and your competitors.
02
Build the prospect list
We identify creators in your category, vet their reach and engagement, and shortlist the right fit.
03
Onboard and brief
Affiliates are signed up, briefed on the brand, and given the assets and messages they need to perform.
04
Seed and activate
Product goes out. Content starts appearing. Campaign pushes are timed around your live sessions and launches.
05
Track and iterate
Weekly performance review. Underperformers replaced, top performers given more support, the programme refined.
A sales channel that only costs when it works.
Affiliate marketing is older than social commerce. What changed is that on platforms like TikTok Shop, affiliates are also content engines, not just sales drivers. That makes the economics genuinely different from traditional influencer marketing.
Commission
Cost aligned to outcomes
Affiliates earn a share of every sale they drive, set by the brand. No sale, no cost. The economics align brand and creator incentives in the same direction.
Content
A sales force that also makes content
Affiliates produce the social content that the algorithm rewards. A brand with hundreds of active affiliates is generating content at a scale paid ads cannot match.
Reach
Audiences you do not own
Every affiliate brings their own audience. Your brand reaches people who would never have found you through your own followers or paid distribution alone.
TikTok Shop and Meta, the two platforms that matter.
UK affiliate activity is concentrated on TikTok Shop and Meta's family of apps. We run programmes on both, often in parallel for the same brand.
Primary platform
TikTok Shop Affiliate
TikTok Shop is where most UK live commerce affiliate activity happens. Our TikTok affiliate management covers brands setting commission rates by product or category, and approved affiliates promoting products through their content, with shoppable links inside TikTok.
- Open and invite-only affiliate programmes
- Product seeding and ongoing creator support
- Campaign pushes tied to live selling sessions
- Performance tracking inside TikTok Shop tools
Second platform
Meta Affiliate (Facebook & Instagram)
Meta supports affiliate-style partnerships through Instagram, Facebook, and its creator and collaboration tools. We run affiliate management across Meta in parallel with TikTok Shop, so your programme covers both major UK platforms.
- Creator partnerships through Instagram and Facebook
- Affiliate tracking and campaign measurement
- Content-led promotion alongside paid distribution
- Cross-platform programme management with TikTok Shop
We build your affiliate base before you go live.
The algorithm rewards brands that already have content and engagement. A brand with a working affiliate base entering its first live session has content in the feed, search results, and the algorithm's model of who you are. A brand without one is starting cold.
A brand with 200 affiliates outperforms one starting from zero, before a single live session.
From Zero
Slower start, harder climb
Affiliate-first
Momentum from day one
What brands ask before they start a programme.
Honest answers, before your discovery call.
What is affiliate management?
Affiliate management is the discipline of recruiting, briefing, and managing the creators and affiliates who promote a brand’s products on commission. The affiliates earn a percentage of every sale they drive. An agency runs the programme on behalf of the brand so the brand never has to manage individual creators.
What does an affiliate management agency do?
An affiliate management agency runs a brand’s affiliate programme end to end. That includes identifying and vetting creators, onboarding and briefing them, seeding products for content, tracking performance, replacing underperformers, and coordinating affiliate campaigns around live selling and other commercial events.
How does the TikTok Shop affiliate programme work?
Brands selling on TikTok Shop set a commission rate per product or category. Approved affiliates promote those products through their content, with shoppable links inside TikTok. When a sale comes through an affiliate’s content, that affiliate earns the agreed commission. Brands can run open or invite-only affiliate programmes.
Do I need affiliates to sell on TikTok Shop?
You can sell on TikTok Shop without affiliates, but you will work harder for every sale. TikTok’s algorithm rewards brands that have content already created about their products, and affiliates create that content at scale. Most successful TikTok Shop brands build an active affiliate base alongside their own efforts.
How is affiliate management different from influencer marketing?
Influencer marketing typically involves paying an influencer a flat fee for a post or a campaign. Affiliate management pays creators on commission for every sale they drive. The economics are different: influencer marketing is a cost you pay up front; affiliate management is a cost that only triggers when a sale is made.
Can affiliate management run on Meta as well as TikTok Shop?
Yes. Meta supports affiliate-style partnerships through Facebook, Instagram, and its creator and collaboration tools. We run affiliate management across TikTok Shop and Meta together, so your programme covers the two largest platforms where UK creators and audiences are active.
How are affiliates paid?
Affiliates are paid by the brand on commission, at whatever rate the brand sets. Higher commission rates attract better creators and produce more content. The platform tracks and processes the payments. Livance’s role is to manage the programme around those payments, not to handle the transactions themselves.
How long does it take to build an affiliate base?
It depends on category, commission rate, and brand recognition. As a working rule we aim to build a meaningful affiliate base, in the hundreds, during onboarding and before a brand goes live. The objective is to have content and momentum in place by the first live session, not after.
Other services we run.
Managed Live Selling
Creator Management
Content Production
Ready to build your affiliate sales force?
Book a 30-minute discovery call. We will look at your category, your products, and the realistic shape of an affiliate programme that pays back from week one.