YouTube Shopping, Run for Your Brand.
YouTube is where buyers go to research before they buy. We turn that intent into sales: your products on a connected store, surfaced in your videos and pinned live on stream, so viewers buy while they watch. Fully managed, from our studio in Flintshire, North Wales.
Four ways your products show up.
Once your store is connected, your catalogue can surface across YouTube in the places viewers are already watching.
01
Product shelf
A scrollable shelf of your products sits below your videos and live streams, so viewers can browse and buy without leaving the watch page.
02
Pinned live cards
During a live stream, the host pins specific products to highlight them in the moment, the digital version of holding it up to camera.
03
Tags in Shorts & video
Tappable product tags in Shorts and long-form video turn everyday content into a shoppable shopfront that keeps selling after the stream ends.
04
Channel store tab
A dedicated store tab on your channel page collects everything you sell in one place, so a new viewer can shop your full range.
YouTube is one platform in a bigger operation.
We rarely run a single platform in isolation. YouTube works hardest as part of a multi-platform live selling strategy.
01
Strategy
We assess whether YouTube fits your products and where it sits alongside your other channels.
02
Setup
We connect your store, build the product feed, and get your channel stream-ready.
03
Go live
Trained presenters run your streams with shelves and pinned cards, on a steady schedule.
04
Refine
Shoppable content keeps selling between streams, and reporting sharpens the next one.
The honest version of YouTube Shopping in the UK.
There are two YouTube Shopping models, and only one is open to UK brands. We build around the one that is.
available in the UK
Selling your own products
UK brands can sell their own products through YouTube Shopping by connecting an approved store such as Shopify or Google Merchant Center. This is the model we run, and it powers the product shelves, tags, and pinned live cards described above.
not in the UK yet
Affiliate tagging programme
YouTube also runs a separate affiliate programme, where creators tag other brands' products for commission. That programme is not currently open to UK-based creators, so we do not promise something the platform does not yet support here. If that changes, we will use it.
The UK studio behind your Youtube shopping.
Sessions are run from our studio in Flintshire, North Wales. A controlled, professional environment designed to make your products look their best on camera and your shop perform the way it should.
- Cadothy Amaze 5 Pro all-in-one streaming device per booth
- Dual softbox lighting and a branded backdrop
- External camera, audio, and lighting available
- Business broadband with Starlink backup
What brands ask before they get started.
The honest answers, before your discovery call.
Is YouTube Shopping available for UK brands?
Yes, for selling your own products. UK brands connect an approved store such as Shopify or Google Merchant Center and surface products through a store tab, shelves below videos, tags in Shorts, and pinned cards during live streams. The separate affiliate tagging programme is not yet open to UK-based creators.
How do viewers buy on a YouTube live stream?
Products appear in a scrollable shelf below the live video, and the host pins specific items to highlight them. Viewers tap to view details and buy. YouTube is rolling out in-app checkout through 2026 for connected stores, so viewers can buy without leaving YouTube.
What do I need before we can run it?
A YouTube channel in the Partner Program that meets YouTube’s eligibility, and a connected, approved store such as Shopify or Google Merchant Center. Products pass a dual review under YouTube and Google Merchant Center policies. We help you get set up correctly first.
Does YouTube Shopping suit my products?
It works best for visual, demonstrable products. Beauty, fashion, electronics, jewellery, and home goods tend to perform strongly. If your product benefits from being shown in use on camera, it is a good candidate.
Ready to sell on YouTube?
Book a 30-minute discovery call. We will check whether your products and store are a fit, and show you how we would run YouTube as a selling channel.