Our purpose

What we are building and why.

Livance was not built to be another agency. It was built to change how UK brands access live commerce and to make that access equitable from the start.

    Mission and vision

The two statements that drive every decision we make.

One is about what we do today. The other is about where we are going.

MISSION

Livance Studio is dedicated to making social commerce accessible and successful for all brands through expert management, creator empowerment, and a commitment to community-driven growth.

VISION

To be the definitive ecosystem for social commerce, where creators and brands converge to build sustainable, high-growth businesses in a digital-first economy.

    What this means in practice

Three things our mission commits us to.

These are not values on a wall. They are the criteria we apply when deciding how to work, who to work with, and what to build next.

Expert management

Live selling is a craft. Brands that try to run sessions without the right structure, talent, and technology do not get the results that are possible. We handle the full operation so brands get outcomes, not activity. Every engagement is managed from strategy through to reporting.

Creator empowerment

The presenters in our network are not a commodity. They are trained, niche-matched professionals who are briefed properly and managed fairly. When creators are set up to succeed, the session performs. We invest in the people in front of the camera because that is where conversion happens.

Community-driven growth

Livance was co-founded by the founder of Black Founders Studio CIC. Supporting underrepresented founders is not a side note. Subsidised access to live commerce for BFS members is built into how Livance operates, not bolted on. Growth that does not include everyone is not the goal.

    The community connection

Built for commerce. Grounded in community.

The vision of a definitive social commerce ecosystem only works if the infrastructure is available to everyone who needs it. That is why Livance's connection to Black Founders Studio CIC is structural, not symbolic. BFS founders get subsidised access to Livance's managed live selling as a concrete benefit of membership.

As the platform grows, so does the opportunity for underrepresented founders to reach customers through live commerce without the cost barriers that have historically kept that access out of reach.

50+

BFS founders supported through structured training and mentorship

30+

Brands preparing for launch in 2026 across multiple product categories

50%

Retainer subsidy for BFS founders accessing Livance's managed live selling

Ready to be part of what we are building?

Whether you are a brand, a creator, or a BFS founder, there is a route into the Livance ecosystem for you.

Shop & Marketplace

End-to-end live commerce for ambitious brands.

Strategy, storefronts and sales momentum.

Turn product discovery into conversation.

Bring product storytelling to your channel.

Live shopping that makes your listings move.

BRAND GROWTH

Build a relevant, high-performing affiliate network.

Match your brand with people who can sell it.

Make every live moment feel on-brand.

Focus the story, channel and commercial plan.

INDUSTRIES

Demonstrations that make routines feel real.

Trusted expertise, translated for live.

Style and substance, live on screen.

Fresh product stories with real appetite.

For Creators

Tell us why you are ready to go live.

Develops skills that translate on screen.

RESOURCES

Build your confidence on camera.

Turn community into income.

We match lively, credible people with ambitious brands.

RESOURCES

Build your confidence on camera.

Turn community into income.

We match lively, credible people with ambitious brands.